What inspired you to join/start your business?
COVID threw many businesses into a tailspin, but it also made the world stop enough for me to have an "ah ha moment." I was very fortunate to have wonderful mentors throughout my career, but I realized that professionally I had grown to a point to where I had the tools and the experience to build my own business. I was also blessed to have a spouse who really encouraged me to follow that dream. So I consider myself a "Covid-prenuer." There are silver linings in every situation.
ZOOM1 Media & Advertising is not just a vendor, we are our clients' marketing advocate and we are committed to achieve optimal results. We do this by providing strategic planning, relentless negotiations, tremendous value in various digital and media services, real time analysis and optimized execution. If you enjoy running your business but struggle with marketing, or if you’re a marketing director that needs support or prefers to outsource some tactics, ZOOM1 is your solution. Our professional marketers have decades of experience helping businesses build their brands, increase their leads and grow their revenue. We have helped many individual business owners, franchises, and corporate marketing teams plan and execute integrated campaigns customized to their objectives and budgets. ZOOM1 professionals have implemented successful campaigns in over 130+ markets throughout the U.S. and Canada.
What challenges have you faced as a woman entrepreneur and how did you overcome them?
Honestly, I don't think about my gender as an entrepreneur, it's all about being client-focused and providing a tremendous value for my clients. If you are good at what you do, clients will come no matter your gender. However, in my past experience in corporate life, there is no question that as a woman you had to work so much harder to get the same opportunities. To overcome it, you just have to work hard, know your business and strive to be the best at what you do.
What was your most satisfying moment in your career?
My most satisfying moment in my career was the decision to become an entrepreneur. To take the "leap of faith" in myself when I realized that, like Dorothy in the Wizard of Oz, I had the power all along.
How do you define success?
Success is the process of constant improvement. If you are constantly evolving, growing and moving forward in any or all facets of your life, whether that is professionally, financially, emotionally or personally, you are successful.
What’s the best piece of career advice you’ve ever received?
Always be willing to do what your competition is not willing to do. Always go the extra-mile, it's never crowded.
What women inspire you and why?
Women who were ahead of their time and had the courage defy the norms of their time, like Mae West... Women who started from nothing and became highly successful through sheer determination and skill, like Barbara Corcoran... And extraordinary women who live ordinary lives, like my Mom, who along with my Dad, raised three very independent daughters.
What advice would you give to other women entrepreneurs?
Don't give up. There will be highs and lows. Surround yourself with positive people to help you get through the lows.
Describe yourself in three words.
Passionate. Loyal. Conscientious.
Fill in the Blank:
- When I face a challenge, I... do get frustrated initially, but I try to seek out the most direct and optimal solution. Before I make any decisions, I will sometimes seek the opinions of respected colleagues and staff. They may have perspectives or insights that I may not have considered.
- If I could go back in time, I would tell myself… relax, just work hard and be yourself.
- The one thing I couldn’t live without is… my family.
- By this time next year, I will be… traveling somewhere!
- The best thing that happened to me last week was… I closed a challenging deal I was working on for 3 weeks.
- To get my creative juices flowing, I… Take a walk or workout. I find that when I exercise ideas seems to flow better.